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In the shadows of the current financial and economic turmoil, companies are faced with the challenge of meeting their stakeholders' expectations. At a time when advertising is no longer considered the exclusive option for public communication, companies are leaning towards more efficient communication tools that associate their image to sustainability and responsibility.

The world today is closely examining sustainable strategies that promote responsibility among and within every piece and parcel of an organization; there is an urgent call for responsible banking, responsible financial markets, responsible corporations, and responsible executives. In fact, it is an urgent call for Strategic Corporate Social Responsibility.

Coming from a development background, I find myself addressing you as a partner in success to endorse the ingredient for Strategic Corporate Social Responsibility: RESPONSIBLE INNOVATION.

It is about time that we move our CSR from philanthropic contributions to an innovative, well-structured and integrated level. In the realm of a foreseen recession, fluctuating profits and fickle markets, there is a rising demand for a strategic CSR directly linked to core business and embedded in the DNA of every organization.

It is this level of CSR that ensures efficiency in productivity, loyalty and brand recognition, good governance, social and environmental liability, ethical standards and compliance, and last but not least a communication platform that positions the company as a pioneer in responsible and sustainable business practices.

In this context, I am proud to share with you the tailor-made range of CSR consulting services offered by Tamkeen's CSR Boutique, adjoining our expertise to the responsible leadership of your organization with the aim to meet the challenges of a new era of business practices building on the local values we keep at heart and live by.

Warm Regards,
Asya Al Ashaikh

Founder & Executive Director
Tamkeen